In a video interview for EuroMeatNews. com, Andrey Terekhin, Head of the Export Department of Cherkizovo Group, explains the export strategy of the biggest meat producer in Russia.
Cherkizovo: "We are focusing on our premium brands"
The United Arab Emirates and Saudi Arabia are the main targets in the Gulf region, poultry division of Cherkizovo betting on some new premium brands in order to gain a bigger market share in these countries.
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