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Global beef demand is robust, says JBS Five Rivers boss

20 Oct 2016

• 20 Oct 12:24

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FROM the pressure being placed on production systems by ‘treehouse living hipsters’ to the breaking down of barriers in once dominated lucrative export markets, many of the challenges faced by Australia’s beef industry are shared by our United States counterparts. The same opportunities, too, are there for all and they are significant - a forecast nine billion plus global customers by 2050, all consuming increased volumes of animal protein and most wanting choice. This was the message from Mike Thoren, the head of the world’s largest cattle feeder, JBS Five Rivers Feeding, who was a headline act at the Australian Lot Feeders Association. Read more...