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Miratorg’s president under fire in Russia

  • 22 May 10:46

A group of celebrities have initiated a campaign against Russia’s largest pork company Miratorg urging citizens to not purchase anything under the company’s labels as a result of several statements made by Viktor Linnik, Miratorg president in a recent interview to Forbes. Mr Linnik enraged Russian consumers, calling them ‘balabols’, a rude word commonly used in Russia for people talking too much and doing too little. How did it get this far? A request by the National Meat Association The outrage began a few weeks ago, when Russia’s National Meat Association (NMA) called on Russia’s deputy prime minister Alexey Gorgeev. The. Read more...