Recently one of Europe’s largest poultry producers PHW-Gruppe from Germany formed a strategic partnership with the Israeli clean meat start-up company SuperMeat. Their plan is to produce chicken meat, without growing and slaughtering birds. Simply said, the companies want to extract stem cells from live birds and produce clean meat by growing the cells in ideal lab conditions, forming high-quality chicken cuts. Peter Wesjohann, PHW-Gruppe’s chief executive officer says: “We at PHW have time and again left the beaten path in conducting our business.” Cleaner more protein-rich diet “This approach not only facilitates the. Read more...
Recently one of Europe’s largest poultry producersPHW-Gruppefrom Germany formed a strategic partnership with the Israeli clean meat start-up companySuperMeat. Their plan is to produce chicken meat, without growing and slaughtering birds. Simply said, the companies want to extract stem cells from live birds and produce clean meat by growing the cells in ideal lab conditions, forming high-quality chicken cuts. Peter Wesjohann, PHW-Gruppe’s chief executive officer says: “We at PHW have time and again left the beaten path in conducting our business. Cleaner more protein-rich diet “This approach not only facilitates the development of. Read more...
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