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Pushing lamb as interfaith dish

6 Sep 2017

• 6 Sep 10:50

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Meat & Livestock Australia (MLA) has launched its latest Lamb marketing campaign – positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements. The new integrated campaign continues with the theme that Lamb is the dish that brings everyone together, with the creative content for online, social and TV showing the Gods, Goddesses and Prophets of different faiths and beliefs coming together over Lamb at a modern day spring barbecue. MLA Group Marketing Manager Andrew Howie said the new campaign continues under the ‘You Never Lamb Alone’ banner and this time around shows no. Read more...