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CHERKIZOVO GROUP REINVENTS ITS MAIN BRAND

2 Oct 2019

• 2 Oct 13:03

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Cherkizovo Group, Russia’s largest meat producer, has launched a comprehensive revamp of its flagship brand, Cherkizovo. The changes impacting both the product appearance and ingredients are designed to emphasize the Company's focus on customers, make Cherkizovo products stand out on store shelves, and expand the Group's audience outreach. In September, Cherkizovo Group launched a revamp of its main brand representing over 300products in the sausage and chilled meat categories. “Our history dates back to 1974 when the Cherkizovsky Meat Processing Plant was commissioned and started manufacturing sausages under the Cherkizovo brand. Today, as we. Read more...