Following its merger into Cherkizovo Group, Samson is reviving the production of sausages under the same-name brand, the company informed. The sausage production revival became possible after Cherkizovo Group acquired a 75% stake in Samson ? Food Products in December 2018. According to Cherkizovo's CEO Sergey Mikhailov, the acquisition was very well-aligned with the Group's development strategy as it was set to expand its branded portfolio of higher value-added products. With Samson historically being a very strong brand, the company's management had been considering to reintroduce the sausage from the very start. The brand's assortment will feature. Read more...
© Inline LLC 2015-2024. Privacy Policy | Terms of Service