Slower growth and greater volatility in the global poultry trade requires new market strategies, according to a report released by Rabobank this week. The study says that since 2011, global poultry markets have moved to a new reality of slower growth and higher volatility. Global poultry growth has fallen to only 1-2% per year and the share of trade in global markets had fallen from 11.5% to 10.9% - the first fall in many decades, reflecting the new reality of global markets. The study says that global trade has increasingly been challenged by ongoing avian influenza outbreaks, rising protectionism, changing standards in import markets as well as local supply. Read more...
Slower growth and greater volatility in the global poultry trade requires new market strategies, according to a report released by Rabobank this week. The study says that since 2011, global poultry markets have moved to a new reality of slower growth and higher volatility. Global poultry growth has fallen to only 1-2% per year and the share of trade in global markets had fallen from 11.5% to 10.9% - the first fall in many decades, reflecting the new reality of global markets. Global market growth is moving towards emerging markets – 90% of global growth is here and 65% of growth is in Asia. Photo: Shutterstock The study says that global trade. Read more...
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