Ukraine’s biggest poultry producer MHP had to reduce its export volume in the first quarter of 2020 because of the outbreak of highly pathogenic avian influenza (AI) in Vinnitsa Oblast. The negative impact of the disease on the export is lessening now the virus is under control, but the possibility is there that Covid-19 will affect MHP’s international operations in the second quarter of 2020. Avian influenzaled to sales restrictions imposed by the EU and MENA governments, which made MHP to redirect its sales volumes to the countries which remained open at the time. MHP stated that it became almost impossible to follow the strategy of market and product targeting.. Read more...
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