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Cherkizovo launches Petelinka in Siberia

18 Oct 2019

• 18 Oct 11:10

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Cherkizovo Group, Russia’s largest meat producer, has started selling chicken meat under its best known Petelinka brand in the Siberian Federal District. The brand’s offering in the region is manufactured at Altaisky Broiler, whose facilities underwent the first stage of modernisation this year. Petelinka sales in the Siberian Federal District started in early October. The brand is currently offered in the Yenisey, Sever, Baltiysky Bazar stores in Barnaul, and the Bahetle chain in Novosibirsk. In the first week of sales, some 500kg of Petelinka products were shipped to stores. In the coming weeks, the brand will be offered by the federal retailers. Read more...