Cherkizovo Group’s products under the Petelinka, Pava-Pava and CherkizovoPremium brands came first in three categories at the annual Product of the Year awards. The accolades were presented at the 22ndProduct of the Year2020 Official Ceremony in Moscow. Cherkizovo Group, a regular at the event, won in three categories this year. Petelinka received the Eco-friendly Meat Product award in the Chicken Meat category for the second year running. The Pava-Pava brand repeated last year’s achievement by picking up best Healthy Food product in the Turkey Meat category. The CherkizovoPremium brand’s bacon celebrated a debut win in the Meat. Read more...
Trading Company Cherkizovo has started selling Pava-Pava turkey charcuteries. The brand's expansion into the new segment comes as a response to customer demands. Over the year, this category has been showing a double-digit growth in Russia. The first Pava-Pava charcuteries were delivered to federal retail chains this week. Their range currently consists of three products– hot dogs, Mramornaya ham, and Nezhnoye fillet, all made from 100% turkey meat (breasts and thighs) with high protein and low fat content. More is in the pipeline. Pava-Pava products have been manufactured since 2017 by Tambov Turkey, an equal-stake joint venture between Cherkizovo Group. Read more...
Cherkizovo Group's products have once again been awarded the annual Product of the Year title. This year, the Petelinka and Pava-Pava brands have topped three categories at the same time. Cherkizovo Group received three awards at the 21stProduct of the Year 2019 Official Ceremony held in Moscow on November20. The Petelinka brand became the winner in the Poultry Cutlets and Eco-friendly Meat product in the Chicken Meat category. The Pava-Pava brand was recognised as the best Healthy Food product in the Turkey Meat category. Petelinka is Russia’s best known and most popular chilled poultry brand. The brand has also become the market leader in StPetersburg. Read more...
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