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Impact of meatless meat insignificant in short-term

8 Dec 2017

• 8 Dec 08:32

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Demand for poultry is not expected to be significantly impacted by the rise in protein products derived from plant sources, insects and cultured meats, according to a new study. While it will be important for the sector to monitor the trend, the new report from CoBank’s Knowledge Exchange Division argues that the effects are not likely to be felt in the sector in the foreseeable future. CoBank economist Trevor Amen said the future success of alternative meat lies squarely with rising global demand for protein rather than a battle for the existing market share of animal protein food products. “The road to commercial viability and consumer acceptance of. Read more...