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Labeling products on the system "Traffic Light" is clear to most buyers

13 Jun 2019

• 13 Jun 10:41

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The All-Russian Public Opinion Research Center (VTsIOM) presents research data on the issue of product labeling (according to the “traffic light” system for green, yellow and red: products with low, medium and high sugar, salt, saturated fat). Consumer behavior in food choices Two thirds of shoppers (67%) are inclined to believe that at present there is enough information on the product labels (composition, nutritional value, content of certain components). However, the majority of survey participants (69%) believe that this information is often not sufficiently visible and easy to read. Half of consumers (50%), according to whom there is not enough. Read more...