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All news / Labeling products on the system "Traffic Light" is clear to most buyers

  • 13 Jun 2019, 10:41

The All-Russian Public Opinion Research Center (VTsIOM) presents research data on the issue of product labeling (according to the “traffic light” system for green, yellow and red: products with low, medium and high sugar, salt, saturated fat).

Consumer behavior in food choices

Two thirds of shoppers (67%) are inclined to believe that at present there is enough information on the product labels (composition, nutritional value, content of certain components). However, the majority of survey participants (69%) believe that this information is often not sufficiently visible and easy to read. Half of consumers (50%), according to whom there is not enough information on the labels, indicate a lack of information about the composition of the product, and every fifth (21%) indicated a lack of information on preservatives and additives. In addition, according to 54% of respondents, the composition of products is not sufficiently noticeable on the label, another 25% complained about the inability to read the information, because the labels use fine print.

The label "Traffic Light" is understandable to most of the respondents.