You searched for "marketing" (4 results found)

Only 2% of Russians consider themselves vegetarians

  • 4 Apr 09:40

In March, an independent agency Zoom Market conducted a federal sociological survey, asking respondents to answer three questions: “Do you eat meat?”, “Do you consider yourself to be a vegetarian?”, “Are there vegetarians among your acquaintances?". The survey was conducted in 34 cities of Russia, 4080 interviews were included in the total sample. As it turned out, most vegetarians live in St. Petersburg and Kaliningrad. They are followed by Moscow, Krasnodar, Rostov-on-Don, Astrakhan, Ivanovo and Kazan. The survey results showed that only 2% of survey participants consider themselves vegetarians. According to Andrei Shtyrov,. Read more...

Seminars Introduce US Beef to HRI Sector in Kazakhstan Cities

  • 12 Oct 10:09

Highlighting well-established cuts of US beef and introducing new cuts expected to be popular, USMEF conducted educational seminars for HRI professionals in Chimkent and Astana, two of the largest cities in Kazakhstan. The seminars, which targeted chefs and meat buyers, were funded by the USDA Market Access Programme (MAP) and the Beef Checkoff Programme. Russian chef Pavel Galkovsky demonstrates grilling techniques for US beef at a USMEF seminar in Chimkent, Kazakhstan About 30 chefs participated in the Chimkent event, which featured both US beef premium and alternative cuts including top blade, short ribs, hanging tender, chuck flaps, cube roll, New York strip. Read more...

Passport Food Safety Solutions Enters Exclusive Partnership with Predictive Analytics Leader PurePredictive

  • 16 Aug 12:34

GLOBAL - PassTrac Analytics, a division of Passport Food Safety Solutions, Inc., announces its exclusive industry partnership with PurePredictive, an innovative company that uses a powerful predictive modeling and prescriptive analytics technology for meat protein companies to enhance their food safety programs and operational efficiencies within their operations. “Managing food safety systems is increasingly more complex. Historical methods to track and analyze traditional food safety indicators are reaching their limitations. Customers need innovative solutions to help them,” says John Ruby, Vice President, PassTrac®Analytics. “This. Read more...

The power of meat labels and marketing

  • 29 Mar 08:22

We all have bought meat products of some kind from a grocery store or local butcher. However, were you aware of all the statements and logos on that package and what they meant in terms of their impact on the dollar value of the product you purchased? During the March 2nd Animal Care Wednesday Webinar, Dr. Bryon Wiegand, a Professor and Meat Science Extension Specialist at the University of Missouri, discussed the value of meat products and their label claims. He used beef as his example, but the same principles can apply to any of the other species, including pork, lamb, and poultry. Adding value With any livestock species, when live animal prices go down, there is. Read more...