In March, an independent agency Zoom Market conducted a federal sociological survey, asking respondents to answer three questions: “Do you eat meat?”, “Do you consider yourself to be a vegetarian?”, “Are there vegetarians among your acquaintances?".
The survey was conducted in 34 cities of Russia, 4080 interviews were included in the total sample. As it turned out, most vegetarians live in St. Petersburg and Kaliningrad. They are followed by Moscow, Krasnodar, Rostov-on-Don, Astrakhan, Ivanovo and Kazan. The survey results showed that only 2% of survey participants consider themselves vegetarians. According to Andrei Shtyrov, commercial director of Zoom Market agency, 59% of respondents explained the reason for their refusal of meat with health benefits, 22% - tribute to fashion, 11% - pity for animals, 8% - medical restrictions. He believes that the number of vegetarians among the residents of the Russian Federation is insignificant, but in the future it will decline, because the fashion for veganism and vegetarianism is a thing of the past.