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MOSCOW STARTUP TO LAUNCH VEGAN HAM, COLD CUTS TO TACKLE RUSSIA’S MEAT-HEAVY DIET

20 Jan 2020

• 20 Jan 10:41

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Russian plant-based meat startupGreenwiseplans to expand its product line this year with vegan cold cuts, ham, and meatballs. The company, founded by Arten Ponomarev, Julia Marsel, and George Zheleznyi, aims to reduce Russia’s meat consumption by offering people plant-based alternatives to their favorite meat products. Named one of five most promising startups byForbesmagazine, Greenwise creates its products using green technologies to produce plant-based meats that resemble the fibrous texture of animal-based meat using ingredients such as soy and wheat. “We derived a unique high-fiber product that mimics meat. We’re the only ones to produce. Read more...