Russians choose cheaper dairy products and prefer to buy traditional products - cheese, sour cream, butter. Demand for the novelty of dairy products, for example, desserts, decreased in 2023.
The production of milk in Russia has grown since the beginning of 2023, the new analytics from Soyuzmoloko reports. According to analytics, the production of commodity milk in January-February 2023 increased by 5.7% to the level of 2022, to 3.8 million tons, and in terms of dairy products consumption there is an increase in demand for the products of a cheaper segment against the background of income falling population.
In addition to choosing cheaper goods, Russians also began to choose traditional goods, they note in analytics. We are talking about positions such as cheese, sour cream, butter. At the same time, the demand for modern products, including dairy desserts, remains weak.
The stocks of products in the warehouses of milk processing enterprises are much higher than in the same period of 2022, analysts said.
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