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Cherkizovo Trade House served as an official partner of TEFI-KIDS 2020, Russia’s national TV award for the best children's shows. During the award ceremony, all the winners and guests received sets of Cherkizovo products as gifts. 

The second TEFI-KIDS award ceremony took place on October 5 at the Et Cetera theatre, with Bronze Orpheus statuettes distributed in ten categories, including the Daily Information and Entertainment Show for Children, TV Movie/Series and the Best Animated Movie. The event was hosted by Mikella Abramova, a young talent, and Vyacheslav Makarov, a singer, member of the Kamyzyaky KVN (Club of the Funny and Inventive People) team and a participant of the Once Upon a Time in Russia and the Mask shows.

This year the TEFI-KIDS official partner was Cherkizovo Trade House, which prepared special presents for the winners – selections of Cherkizovo Premium products and kitchen aprons with the Company logo. The ceremony’s many guests also received branded bags full of the Cherkizovo produce delivered right to their seats. 

“Children’s TV shows can bring the whole family together as parents often join their kids to watch cartoons and educational shows. We believe that quality and delicious food is another way to unite the family and people in general, encouraging them to communicate with each other. We are happy to support the TEFI-KIDS 2020 award and warmly congratulate its winners,” said Anastasia Mikhailova, Head of Government and Public Relations at Cherkizovo Group. 

The TEFI-KIDS award was established in 2019 by the Academy of Russian Television Foundation to commend the most outstanding achievements in the children’s television. This year the award attracted more than 100 submissions. The event's guests were Valeria, Iosif Prigozhin, Yulia Savicheva, Andrey Malakhov, Yana Churikova, Igor Nikolayev, Svetlana Spigel, Anna Kuznetsova and many others. The ceremony featured a musical surprise from Jony, a new YouTube star, Mari Kraimbrery, Soso Pavliashvili and Daniil Khachaturov well-known from the third season of the You Rule competition.