World meat industry news

The Cherkizovo Group continues to cement its leading position in poultry in Russia, with further investment for member company ZAO “Mosselprom”, that will equip its hatchery in the Moscow region with Smart™ incubation technologies from Pas Reform.

The hatchery capacity is 48 million eggs per year.

Established in 2000, Mosselprom has gained a reputation as one of the most efficient agricultural producers in the country. Fully integrated operations encompass every process, from the cultivation of wheat to retail distribution, making the company fully independent in its production of broilers and poultry meat products.

Yuriy Viktorovich Cherchenko, executive director ZAO "Mosselprom"

State of the art technologies are employed throughout the production cycle, with all equipment supplied and installed by industry leaders. Pas Reform was selected for the supply of its Smart™ hatchery technologies following a long-standing association with Mosselprom and the Dutch company’s global reputation for innovation and high standards in its incubation, climate control and hatchery automation technologies.

Mosselprom’s strategy is built around strict principles of safe, ecological production, to provide consumers in the region with fresh chicken meat and products of the highest quality. As a result, the company’s leading branded products are actively sought after by buyers throughout the region.

Except incubation systems, Mosselprom company installed recently hatchery automation line which includes: chick counter and boxing line, spray vaccinator which deliver most fast and accurate chick handling; modular washing machine and macerator to ensure high level of hygiene in the hatchery.

It is not a secret that well-designed and adjusted hatchery automation systems ensure high accuracy and operations sequence, improve considerably quality of chicks, improves operating results, reducing labor costs.

In addition to the design and installation of the hatchery, Pas Reform’s senior poultry specialists and highly qualified technicians will continue to conduct regular site visits, to monitor hatchery data and equipment and provide ongoing technical and consultancy services for Mosselprom’s management team.

General Director of Pas Reform Russia, Wim Schaafsma, says: “Mosselprom is a very dynamic, progressive company - and with a strategy that centres on safety and sound ecological values in production, highly critical on the subjects of quality and efficiency.

“Having cooperated successfully through a number of phases of the company’s ambitious plans for expansion, we are delighted that Mosselprom once again chose Pas Reform as its incubation partner, as it focuses on further growth in the future.”