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All news / Rabobank Poultry Outlook With Strong Demand and Big Operational Challenges

  • 13 Jul 2022, 09:25

The outlook for the global poultry industry for 2H 2022 is bullish, despite significant cost pressures and other operational challenges.

Demand is strong, with most countries open after adopting "living with Covid" strategies. This is pushing up poultry demand, while global pressure on spending power and high food prices are also leading consumers toward the lowest-priced meat protein: poultry. 

The biggest challenge for the industry is on the operational side. Feed and energy prices are higher than they have been in many years and are expected to stay high into 2023. In addition to lingering Covid-19 impacts, the industry currently faces one of the highest-pressure avian flu (AI) seasons in history. The Ukraine crisis directly affects global feed commodity, energy, and fertilizer prices, further challenging industry operations in 2H 2022. 

One consequence of this challenging context is that supply will be tight. Midsized and small producers are downscaling in response to higher working capital requirements and risks. New investment projects have been delayed, given the rise in investment costs, with high steel prices, rising interest rates, high logistical costs, and a tight labor supply. Genetics supply has tightened following Covid-19-related downscaling. In Asia, African swine fever (ASF) has also had a big impact on the local meat supply, with Thailand and the Philippines especially affected and facing tight local meat supply conditions. 

In this challenging market context, the differences between winners and losers will be significant. Companies with strong market power, strong biosecurity, and strong operations - with high efficiency and solid procurement – will likely outpace the market. Traders are expected to benefit, as global trade volumes will rise, with leading countries and companies that do not face avian flu restrictions also benefiting.