According to the online retailer Samokat, from January to July 2023*, interest in healthy food products increased by 52% compared to the same period last year**. Among the most popular items: fresh vegetables, sugar-free drinks, breads of the service's own brand.
From January to July 2023***, the number of orders using bonuses from SberThanks at Samokat, the partner of the Program, increased by 88%.
Experts based on SberSpasibo analytics also recorded changes in consumer preferences of Russians — a 30% increase in demand for cafes and restaurants whose menus include fresh vegetable salads and diet meals. These include fast food establishments with healthier options in stock. For the first half of 2023, the amount of bonuses written off in such cafes amounted to 695 million, for the same period in 2022 - 537 million.
Ekaterina Zvonova, CEO of the Sber loyalty programThank you:
“It is important for us that customers can place orders in cafes, restaurants or delivery services based on their taste preferences. Now we see the interest of Russians in places with familiar dishes and the demand for healthy snacks, so we strive to provide a wide range of partners where you can find such offers - now, for example, for the first order in the Samokat service, SberPrime subscribers can receive up to 21% bonuses.
© Inline LLC 2015-2025. Privacy Policy | Terms of Service