World meat industry news

Russian food manufacturers, who presented their products under the Made in Russia brand at the Food Africa 2023 exhibition, held more than 250 b2b meetings with potential partners over 3 days. The total export potential of the meetings is estimated at $20 million. During the exhibition, a contract worth $1 million was also signed.

Visitors to the exhibition and potential partners of Russian exporters appreciated the variety of grain crops, meat and dairy products, fresh frozen Karelian berries, confectionery, high-quality canned fish and other food products. Russian manufacturers also presented packaging materials for the food industry and logistics services at Food Africa.

For participants of the national exposition, a multilateral meeting was also organized with a representative of the demonstration and tasting pavilion of Good Food Russia agricultural products in Cairo, as well as an excursion to the pavilion and supermarket in Cairo. Exporters were told about promotion opportunities in the Good Food Russia pavilion and ways to reach supermarket shelves.

The Food Africa 2023 exhibition was held from December 12 to 14 in Egypt, Cairo. 19 Russian manufacturers took part in the national exposition under the Made in Russia brand. This year the Russian exposition with an area of more than 300 square meters. m became one of the largest at the exhibition. The exhibition was organized by the Russian Export Center (VEB.RF).

You can find out more about the conditions for participation in foreign exhibitions under the Made in Russia brand, as well as select an event for 2024 on the “My Export” digital platform using the link.

***

Food Africa is the continent's largest international trade exhibition specializing in the food and agribusiness sector. The event combines a modern exhibition format, a platform for business events and a unique b2b platform for concluding contracts. The exhibition provides access not only to the Egyptian food market, but also to the rapidly developing agricultural industry in Africa as a whole.

JSC "Russian Export Center" (REC Group, part of VEB.RF) is a state institution for supporting non-resource, non-energy exports, which provides financial and non-financial assistance to companies of all industries at all stages of entering foreign markets, including within the framework of the national project "International cooperation and export." The REC Group also includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), ROSEXIMBANK and the Export School ANO.