Avangard Agroholding is now targeting markets from Asia, Africa and the Middle East as in Europe "the Halal mark is a peculiar quality mark".
Avangard Agroholding, one of the biggest egg producer in Ukraine has acquired the Halal certificate which allows the company to open new markets outside Europe, according to BlackSeaGrain agency.
Avangard exported eggs in the EU market since 2014, but this certification can open new markets in Asia, Africa and the Middle East, confirmed Marianna Konina, Head of the Avangard communications.
"Obtaining a Halal certificate means that we can not only meet the demand for Halal products in Ukraine, where about 2 million Muslims live but also export them to the even greater number of countries around the world, in addition to increasing exports to Europe. For Europeans, the Halal mark is a peculiar quality mark. We also enter markets of the East, Africa and Asia, where the Islamic culture is strong and requirements for the compliance of food products are strict," she said.
The Certificate was issued by the Halal Global Ukraine Certification Center, whose estimates on the European market for Halal products reaches €60 billion. In the next 10 years, this market can grow by 25%. At the beginning of this year, Ukraine's egg exports have registered a growth of 62% compared to the same period from 2018.