As part of the business mission of Russian companies with the Republic of Angola, a round table was held online on possible strategies for suppliers in the retail and HoReCa segments of the Republic. The participants of the meeting discussed the development of the retail trade and the hotel and restaurant sector in the African country, the characteristics of demand and success factors in this market.
The disposable income of the population of Angola is low, which affects the quantity and quality of consumed products, said Konstantin Korneev, executive director of Rincon Management. However, there is a trend towards an increase in the size of the middle class, which, along with a young population, leads to an increase in interest in new products and various marketing activities. In addition, the HoReCa segment and modern trade formats are dynamically developing in the country. “In the structure of sales, traditional retail still accounts for about 88% of the total market volume, which indicates a high potential for the development of modern formats,” Korneev emphasized. Among the popular categories in the Angolan market, he singled out edible oils, meat and dairy products, and confectionery.
Representatives of retail chains in Angola expressed their interest in purchasing the widest range of Russian food. “Russia has all the products that are in high demand in Africa. Shoprite has 24 supermarkets in Angola and has huge supply chain capabilities,” said Shoprite Angola CEO Salvador Emilio. Alimenta Angola's import director Anilkumar Sonavan expressed hope for expanding the supply of meat, fish, dairy products, vegetable oils and confectionery, and Mundombe Nambi CEO Aymerindo Nambi expressed hope for tea and coffee.
Newaco Group, a leading Angolan importer and distributor of frozen foods, is looking for potential partners. According to Nasruddin Davudani, director of purchasing and distribution of the company, the company has the largest refrigeration capacity in Angola and imports fish and meat from many countries for the b2b channel. “Given the low per capita incomes in Angola, we expect from Russian companies acceptable pricing for us, as well as packaging in various formats that allows us to cover the maximum number of the Angolan population,” said Davudani. Purchasing director of the Zara Angola Group distribution company, Telma Tomale, expressed interest in purchasing edible oils, dairy and meat products, but drew attention to the existing restrictions on payments and logistics.
Within the framework of the round table, representatives of Miratorg, Damate, Cherkizovo, GAP Resurs, Efko, Komos Group, Iceberry, Bryansk Cheese Factory, Valuysk OJSC Moloko ”, “Rusagromaslo”, “Makfa”, “Orimi”. Russian producers announced their readiness to supply beef, chicken and turkey meat, lamb, vegetable oil, ultra-pasteurized and powdered milk, cheeses, ice cream, pasta, flour and cereals, tea and coffee both under their own brands and under private labels of Angolan partners.
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