World meat industry news

Сherkizovo Group was named the best meat producer at the annual Healthy Nutrition contest. The Company’s Petelinka became the winner in the Best Meat Brand category, while Pava-Pava turkey products received the special Consumer Choice award.

Moscow hosted the annual Healthy Nutrition award ceremony. The event seeks to attract public attention to health and, especially, healthy eating issues. Award winners are the companies that made a significant contribution to encouraging and promoting healthy eating habits among consumers.

Cherkizovo won this year’s Best Meat Producer award, while the Group’s Petelinka topped the contest’s Best Meat Brand category for the third time. Additionally, Cherkizovo’s Pava-Pava received the special Consumer Choice award for two turkey products – Nezhnoye fillet and Nezhnaya ham.

“We are happy that our company and brands have been named winners again. Healthy Nutrition awards not only testify to the superior quality and safety of our products, but also recognize our achievements in developing a healthy diet offering. These accomplishments have been acknowledged by industry experts and appreciated by our customers,” commented Anastasia Mikhailova, Head of Communications at Cherkizovo Group. 

Petelinka is the most recognizable poultry brand in Russia. Its products are free from E-number additives or preservatives, and sourced from chickens raised exclusively on in-house feeds. Petelinka has been the No. 1 brand in Moscow for many years. Since 2018, the brand also dominates the market in St Petersburg.

Tender and exceptionally low in fat, Pava-Pava’s turkey products are an absolute must for everyone who is health-conscious. Turkey meat is hypoallergenic, and boasts an excellent nutrition profile and easy digestibility. Pava-Pava products contain no E-number additives. All of the brand’s turkeys are grown on modern farms located in pristine areas of the Tambov Region. Special care and the right environment contribute to the top quality of our product.