World meat industry news

 In early August 2020, Cherkizovo Group’s Petelinka brand launched the #PetelinkaPROFit online fitness project, providing up-to-the-minute tips on healthy eating and sports. The project will include a two-week online marathon which will be supported by the World Class gym network.

“Healthy lifestyle is one of the major trends in the modern society. We know how important and appealing this topic is for our customers, which is why we decided to create our own fitness project.  We hope that #PetelinkaPROFit will help Russian citizens answer any questions they might have had about healthy living and eating habits and inspire them to make a change for the better,” commented Anastasia Mikhailova, Head of Government and Public Relations at Cherkizovo Group.

The Company’s experts have aggregated the most useful fitness life hacks and professional nutrition tips on the Fit.Petelinka.ru website. For example, it features healthy and delicious chicken recipes; balanced daily diet plans specifying the optimal amounts of calories, proteins, fats and carbohydrates; original online workouts led by World Class instructors, as well as a blog publishing useful information courtesy of Petelinka. On top of that, there is an Ask an Expert section, where coaches and nutritionists can help take care of even the most complex hurdles on the way to the visitors’ fitness goals.

Even more, a two-week online marathon is going to kick off on August 10, featuring the best World Class coaches and nutritionists and exciting training sessions, useful eating and exercise tips, and supervisor support in private chats. 

Petelinka is Russia's most popular chilled poultry brand featuring a wide assortment, including chicken breast fillet products (small fillet, medallion fillet, breast fillet cubes). Chicken fillet is the ideal healthy food, containing few calories and a lot of protein (21 grams of protein per 100 grams of meat and just 110 kcal).  Each Petelinka package sold at retail stores bears a sticker with the website's QR code to promote the project.