Despite the fact that the global poultry market is expected to have a year-over-year growth rate for 2019 of 2.93%, Technavio analysts expect to see a stronger growth rate for the next 4 years.
A key factor driving the growth of the global poultry meat market is the increasing import and export of poultry meat. Various countries have increased the import of chicken meat in recent years. For instance, Japan, Mexico, Saudi Arabia, China, and Iraq were some of the key importers of chicken meat during 2018. In addition, there has been a significant increase in the import of chicken meat from emerging economies including the Philippines owing to the rising demand for chicken meat among the consumers. Therefore, the rising export of chicken meat from economies including the US and Brazil will boost the demand for poultry meat in the forthcoming years.
Also, the development of clean meat will have a positive impact on the market and contribute to its growth significantly over the forecast period. Some poultry meat manufacturers had announced plans to launch cell-based chicken meat by the end of 2018. Last month, even the Indian government announced investments in the R&D sector of clean-meat in order to secure a higher rate of self-sufficiency on food. “Companies in emerging economies including India are also undertaking several initiatives to develop clean meat products from poultry cells without indulging in animal slaughter. The global poultry meat market is also witnessing an increase in investments to cater to the increase in demand for poultry meat. The increasing investments in the poultry meat market will help players to expand their production capabilities and strengthen their global presence,” says a senior research analyst at Technavio.