The cost of Russians to buy food per month is mainly from 6 thousand to 30 thousand rubles, while more than half of the citizens believe that the quality of their food has not changed over the past year, according to a joint study published on Thursday by NAFI and Roscongress.
"The cost of Russians for the purchase of food per month is mainly from 6 thousand to 30 thousand rubles. 82% of Russians, choosing products, are guided primarily by price. For 88%, when buying products, discounts, promotions are important," the materials say. . The study includes an overview of international trends, was conducted among residents of all federal districts of the Russian Federation over 18 years old on the NAFI research platform.
At the same time, more than half of the inhabitants of Russia are satisfied with both the quality of their own food and the quantity of food consumed and believe that the quality of their food has not changed over the past year. A fifth of Russians (19%) say that the quality of their diet has deteriorated over the past year.
The most popular place to shop for groceries is a small supermarket, according to 80% of respondents. The second place is occupied by hypermarkets (49%), the main advantage of which, as a rule, is the breadth of assortment. At the same time, the vast majority (90%) try to buy food products of familiar brands, more than half (59%) would prefer tasty products rather than healthy ones. "Almost half of Russians (46%) pay attention to the labeling "bio", "eco" or "organic", but do not attach much importance to it," the materials say.
Most Russians eat or have a snack 3-4 times a day (66%). Almost half of Russians (49%) cook at home almost daily. At the same time, the majority of respondents (61%) consider themselves well acquainted with the rules of nutrition that help maintain the health of the body. Almost a third of the respondents (32%) find their awareness of such principles insufficient: most often they are young people aged 18–24 (38%), men (39% versus 27% among women), representatives of working specialties (41%).
The materials note that a quarter of study participants (25%) do not comply with any dietary restrictions. "The top 5 self-restraints that Russians still try to follow are the refusal to consume low-quality foods, carbonated drinks and alcohol, as well as late dinners and fatty foods," the authors write.
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