World meat industry news

In the context of sanctions pressure, the task of paramount importance for Russia is to accelerate import substitution. According to the Chairman of the Presidium of the Association of Retail Trade Companies (AKORT) Igor Karavaev, the adaptation of Russian manufacturers to the requirements of retail chains and consumer expectations will allow achieving these goals.

Russian President Vladimir Putin announced the need to reduce the share of imports to 17% of the country's GDP by 2030. In this case, special attention is paid to the production of consumer goods, medicines, equipment, machines and vehicles.

Sales of goods through retail chains imply a stable supply of high-quality products. With the departure of a number of foreign competitors, domestic companies must rebuild their business models to meet the standards and needs of retail. This approach will significantly speed up the process of import substitution.

Stimulating domestic production is the basis of a successful strategy for the development of modern trade. Thus, in 2022, about 70-80% of new suppliers to large Russian food retailers were domestic companies. According to Igor Karavaev, the share of Russian products in the assortment in some categories reaches 90-98%.

Other initiatives also contribute to the support and development of domestic production:

retailers increasing contract production of goods under their own brands;

use of the mechanism of agricultural contracting;

creation of agro-aggregators that help producers and retail chains find each other.

Adaptation of Russian manufacturers to market demands is an important condition for accelerating the pace of import substitution and increasing the competitiveness of domestic industry. Through the joint efforts of manufacturers, retail chains and the state, Russia will be able to achieve its goal and reduce dependence on imports.