World meat industry news

Kuzbasskiy Broiler Group, part of Volcov A.P., has achieved remarkable growth in less than five years, to expand from small-scale production to become a modern meat processing company with more than treble its original output.

The company meets all European security and quality requirements, setting a prime example of smart investment not only in its own business, but also for modern agribusiness development in the Kemerovo region. Both the company’s Novosafonovskaya and Plotnikovskaya poultry farms are modern, well-equipped facilities that have created employment for more than 1,000 people.

Owner Anatoly Volcov says such outstanding results have been made possible by adopting innovative, future-focused technologies such as Pas Reform’s market-leading Smart incubation system, observing strict standards of hygiene and biosecurity and the work of well-trained personnel.

Mr Volcov said: “Quality is our best card. The trademark 'Kuzbasskiy broiler' is well-known and liked by customers and has delivered steady growth since we launched our own retail operations in 2010.

“Our retail channel is now being further expanded, with the launch of our first franchised operations in Novosibirsk city, in January of this year.”

Last year, Novosafonovskaya poultry farm expanded its hatchery operations by 10 million eggs per year, completing the third phase of Kuzbasskiy’s plans to meet the growing market demand.