World meat industry news

All news / The meat products market will reach $68.9 billion by 2028

  • 15 Dec 2023, 11:32

The meat products market is one of the most dynamically developing sectors in the global economy. This market is projected to reach a staggering $68.9 billion by 2028, according to market research firm MarketsandMarkets. This means that the meat products sector will grow at an annual rate of 9.2% during the forecast period.

One of the leading reasons for this growth is the increase in poultry consumption in many countries and regions of the world. This trend is observed not only in developed countries, but also in developing, densely populated regions such as China, India, Indonesia, Malaysia, Pakistan, the Philippines and Vietnam. In these countries, poultry consumption is increasing every year, highlighting its significant contribution to the national diet.

Why is poultry meat becoming increasingly popular? Firstly, it is considered a more accessible and cost-effective source of protein compared to other types of meat. Secondly, poultry meat is considered healthier and more dietary, which attracts people who watch their diet. Finally, poultry production has a lower environmental impact than beef or pork production, making it more attractive from an environmental sustainability perspective.

Taking these factors into account, we can conclude that the market for meat products, especially poultry, will continue to grow and develop in the coming years. This provides excellent opportunities for manufacturers and entrepreneurs in this industry. They can focus on innovation, improving product quality and developing new consumer tastes to remain competitive in this booming market.

Overall, the meat products market is a promising and dynamic sector, and its growth will continue in the coming years. Poultry consumption will play an important role in this growth, especially in developing countries with high population densities. This creates opportunities for investment and the development of new business models that can meet the growing demand for meat products while being environmentally sustainable.