The period from April to August accounts for 80% of the annual Russian pork kebab consumption.
Cherikozovo is ready to start the grilling season in Russia wit an updated line of kebabs and products ideal for frying on the grill. According to the Russian producer, the demand for kebabs changes from April to August compared with other months of the year.
According to Cherkizovo's calculations, sales of the pork kebab, the Group's best-seller, tend to grow significantly from April onwards. This trend has been observed over the past three years. The figures show that March accounts only for 2.5% of all annual pork kebabs sales, whilst April makes up 10.2%.
The sales peak for pork kebabs is registered in May at 19.5% of the annual volume. This is not surprising given the fact that there are long public holidays in May, which Russians traditionally spend out of town having picnics. The same month also sees the peak demand for marinated poultry. Sales of chicken in May represent 15.6% of the annual volume, and turkey – 12.4% (in April 8.5% and 7.5% respectively).
The high consumption of pork kebabs is sustained until the end of summer. In June, July and August the share of annual sales continuously hovers around 15–18%. In general, the period from April to August accounts for 80% of the annual Russian pork kebab consumption. "According to preliminary weather forecasts, Russian residents can expect a warm spring, with temperatures in April and May slightly above average. One can assume, therefore, that kebab consumption will remain high this season and maybe even exceed the annual average,” said Anastasia Mikhailova, Head of Government and Public Relations at Cherkizovo.
To capitalize on these trends, the Russian meat producer has prepared a range of classic kebab, home-made kebab with mayonnaise, home-made sausages, chopped pork and beef sausages and grilled spare ribs in different pack sizes, for two people or 2 kg family size packs. The seasonal specialties will include barbecue ribs, sausages with smoked bacon and kupati with cheese. Also, the Petelinka brand has prepared new products for the new season, including classic kebabs and kebabs in cream and garlic sauce. The line of classic sausages, ideal for grilling and frying, was expanded to include thin chicken sausages in a natural casing and sausages with cheese. All sausages are made of chicken breast and thighs. They are characterized by low-calorie content, which makes the whole range of poultry kebabs ideal for those looking to stick to a healthy diet.